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James Boye-Doe

James is a senior marketing leader with over 15 years experience in marketing and technology leadership roles with category-leading organizations in the healthcare, SaaS and data networking industries. He is an accomplished marketing technologist with expertise in marketing strategy, customer messaging development, content marketing and demand generation program planning & execution. He writes for the demand generation marketing blog Strategy4Content.com
James Boye-Doe has written 20 posts for Marketing in A Brave New World

Discomfort and Becoming A Believer in Digital Marketing

I’ve written previously on the imperitive for marketers to develop a new set of skills to thrive in this ‘brave, new world’ where traditional marketing tactics are increasingly enabled by digital means (The Future of Marketing).  There is no question that the skills required for today’s marketer to be successful are quite different from what … Continue reading

Inbound Marketing: Does It Apply In Healthcare?

Anyone who follows the healthcare market has read about the impact of healthcare reform and the associated focus on reducing healthcare delivery costs. You’ve also seen the ripple effects of this new focus; as healthcare providers focus on costs they now demand proof that new technologies or “solutions” offered by medical equipment manufacturers provide a measurable … Continue reading

Don’t Forget About Sales (This Is Not A Love Song)

This is not another blog post about how Marketing needs to do a better job supporting Sales.  Don’t get me wrong, I am all about sales and marketing alignment, but I don’t think it can be forced.  You can lead the proverbial horse to water all you want but if he doesn’t want a drink, … Continue reading

How to Become a Thought Leader in Six Steps: Step 1 – Blog About It

I would like to revisit a previous discussion about TOFU. No not the food that we all love to hate, but rather top of funnel tactics and content and how marketers leverage them to drive awareness and engagement among your target audience. Of course one of the hardest parts about embarking on TOFU activities is … Continue reading

The Joys of Budget Season

Every year, usually sometime in the summer, marketing organizations around the world hunker down to develop their business plans for the coming year. Some organizations have a formalized process resulting in plans that are built from rigorous learning plans, voice-of-customer & voice-of-sales incorporated to ensure alignment with the marketplace, supported but a refreshed corporate strategic plan and … Continue reading

In Marketing It’s Important to Tell Your Story (Even B2B)

Vanessa Merit Nornberg’s article in Inc. Magazine (Your Story Is Your Marketing Strategy | Inc.com May 25, 2012) discusses the importance of telling your story to align with your customers. I though it was an interesting article when you think of the applications in the B2B world. Think of brands that you buy from frequently. … Continue reading

The Future of Marketing …

Catchy title right?  So marketing is once again going through a REVOLUTION (seems to happen every couple of years and with the advances in digital that is only accellerating). But all noise and pontificating aside, the practice of Marketing is changing. In her post on May 20, 2012 entitled The Future of Marketing | Social Media … Continue reading

Peer To Peer Marketing – Applicable to Healthcare? (More on MOFU)

What is MOFU you ask? It’s a term I borrowed from HubSpot’s CEO Brian Halligan and it stands for Middle Of Funnel (where the funnel is defined as: Awareness > Consideration > Trial > Purchase > Loyalty). MOFU activities are all about driving prospects to trial and ultimately purchase. Consider how you make purchase decisions … Continue reading

3 Steps to Better Content Marketing

In their June 19, 2012 blog post the Corporate Executive Board addresses the hot topic of content marketing and specifically lays out what they call “3 Steps to Better Content Marketing”. The first question you might ask is, what is content marketing and how is it different? Simply put, content marketing is the practice of … Continue reading

The End of Solution Sales: What This Means for Marketing

I came across an interesting article in the Harvard Business Review that discussed the end of solution sales – The End of Solution Sales – Harvard Business Review – which upon initial review had me more than a little concerned. As you well know one of the most important roles of marketing is to communicate … Continue reading