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Marketing & Sales Alignment

This category contains 3 posts

Revenue Marketing 101: Get Out of The Office and Spend Time With Sales

In my previous post “Think Your Marketing Doesn’t Need to Show ROI? Here’s Why You’re Wrong” I discussed the importance of revenue marketing which aims to drive revenue by using content and lead nurturing to answer the questions of key decision makers that are party to the buying journey.  This way of marketing relies heavily on … Continue reading

Inspiring Collaboration Through Great Storytelling

Maybe it was the 2 weeks of political conventions or the master class in oratory delivered by Bill Clinton at the DNC this week, but I’ve got storytelling on my mind. Act I: State The Challenge One of the key elements that marketers consistently struggle with is managing and coordinating demand generation programs across digital, sales enablement … Continue reading

Don’t Forget About Sales (This Is Not A Love Song)

This is not another blog post about how Marketing needs to do a better job supporting Sales.  Don’t get me wrong, I am all about sales and marketing alignment, but I don’t think it can be forced.  You can lead the proverbial horse to water all you want but if he doesn’t want a drink, … Continue reading