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James Boye-Doe

James is a senior marketing leader with over 15 years experience in marketing and technology leadership roles with category-leading organizations in the healthcare, SaaS and data networking industries. He is an accomplished marketing technologist with expertise in marketing strategy, customer messaging development, content marketing and demand generation program planning & execution. He writes for the demand generation marketing blog Strategy4Content.com
James Boye-Doe has written 20 posts for Marketing in A Brave New World

Bringing Balance to Demand Generation

Those of us who are responsible for demand generation — that is creating programs that provide business opportunities to sales — often have to walk a fine line between driving revenue and long term customer relationship building. As clearly demonstrated in many blog posts by others before, direct marketing has fundamentally changed due to the … Continue reading

Revenue Marketing 101: Get Out of The Office and Spend Time With Sales

In my previous post “Think Your Marketing Doesn’t Need to Show ROI? Here’s Why You’re Wrong” I discussed the importance of revenue marketing which aims to drive revenue by using content and lead nurturing to answer the questions of key decision makers that are party to the buying journey.  This way of marketing relies heavily on … Continue reading

Think Your Marketing Doesn’t Need to Show ROI? Here’s Why You’re Wrong

What are the goals of your content marketing efforts?  This is a the quintessential question to ask before embarking upon your content marketing journey — arguably equally as important as knowing the story you or your brand aims to convey to your prospective customers.  Many B2B brands list a myriad of business goals they aim … Continue reading

How Not to Fail At Your Content Marketing Efforts

I have written extensively and shared on LinkedIn and other social networks about the importance of content marketing in B2B marketing.  Of course I am not alone.  A recent survey conducted by MarketingProfs entitled B2B Content Marketing: Trends and Benchmarks for 2012 affirms the rising importance of content marketing for the modern marketer.  One point … Continue reading

The Path I Traveled To Arrive At This Place

Often career paths can be circuitous and at times feel random. But when you arrive at a moment when it all clicks into place, you know it was where you were heading the entire time.   I was born in Ghana, West Africa to Alexander and Evelyn. My parents both entered the medical field – … Continue reading

Demand Generation Then and Now [VIDEO]

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Inspiring Collaboration Through Great Storytelling

Maybe it was the 2 weeks of political conventions or the master class in oratory delivered by Bill Clinton at the DNC this week, but I’ve got storytelling on my mind. Act I: State The Challenge One of the key elements that marketers consistently struggle with is managing and coordinating demand generation programs across digital, sales enablement … Continue reading

Remembrance

Sometimes in all the hustle and bustle of our daily lives it can be easy to forget all that we have been through; all that we have overcome. On this special day, take a few moments to remember and to be thankful.

The End of Solution Sales: What This Means for Marketing

I came across an interesting article in the Harvard Business Review that discussed the end of solution sales – The End of Solution Sales – Harvard Business Review – which upon initial review had me more than a little concerned. As you well know one of the most important tasks of a B2B marketer is … Continue reading

Infographics and The B2B Marketer – Why Should You Care?

The saying goes, a picture is worth a thousand words. If that’s true then what about the increasingly popular infographic?  A quick Google search of the term ‘infographic’ returns over 10 million results. Before we get into how B2B marketers should leverage them, it’s important that we answer 3 questions: What are infographics? Why are … Continue reading