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Marketing Competencies

This category contains 3 posts

The Path I Traveled To Arrive At This Place

Often career paths can be circuitous and at times feel random. But when you arrive at a moment when it all clicks into place, you know it was where you were heading the entire time.   I was born in Ghana, West Africa to Alexander and Evelyn. My parents both entered the medical field – … Continue reading

Discomfort and Becoming A Believer in Digital Marketing

I’ve written previously on the imperitive for marketers to develop a new set of skills to thrive in this ‘brave, new world’ where traditional marketing tactics are increasingly enabled by digital means (The Future of Marketing).  There is no question that the skills required for today’s marketer to be successful are quite different from what … Continue reading

The Future of Marketing …

Catchy title right?  So marketing is once again going through a REVOLUTION (seems to happen every couple of years and with the advances in digital that is only accellerating). But all noise and pontificating aside, the practice of Marketing is changing. In her post on May 20, 2012 entitled The Future of Marketing | Social Media … Continue reading