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Thought Leadership

This category contains 2 posts

How to Become a Thought Leader in Six Steps: Step 1 – Blog About It

I would like to revisit a previous discussion about TOFU. No not the food that we all love to hate, but rather top of funnel tactics and content and how marketers leverage them to drive awareness and engagement among your target audience. Of course one of the hardest parts about embarking on TOFU activities is … Continue reading

Peer To Peer Marketing – Applicable to Healthcare? (More on MOFU)

What is MOFU you ask? It’s a term I borrowed from HubSpot’s CEO Brian Halligan and it stands for Middle Of Funnel (where the funnel is defined as: Awareness > Consideration > Trial > Purchase > Loyalty). MOFU activities are all about driving prospects to trial and ultimately purchase. Consider how you make purchase decisions … Continue reading