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modern marketer

This tag is associated with 4 posts

The Path I Traveled To Arrive At This Place

Often career paths can be circuitous and at times feel random. But when you arrive at a moment when it all clicks into place, you know it was where you were heading the entire time.   I was born in Ghana, West Africa to Alexander and Evelyn. My parents both entered the medical field – … Continue reading

Inspiring Collaboration Through Great Storytelling

Maybe it was the 2 weeks of political conventions or the master class in oratory delivered by Bill Clinton at the DNC this week, but I’ve got storytelling on my mind. Act I: State The Challenge One of the key elements that marketers consistently struggle with is managing and coordinating demand generation programs across digital, sales enablement … Continue reading

Discomfort and Becoming A Believer in Digital Marketing

I’ve written previously on the imperitive for marketers to develop a new set of skills to thrive in this ‘brave, new world’ where traditional marketing tactics are increasingly enabled by digital means (The Future of Marketing).  There is no question that the skills required for today’s marketer to be successful are quite different from what … Continue reading

The Future of Marketing …

Catchy title right?  So marketing is once again going through a REVOLUTION (seems to happen every couple of years and with the advances in digital that is only accellerating). But all noise and pontificating aside, the practice of Marketing is changing. In her post on May 20, 2012 entitled The Future of Marketing | Social Media … Continue reading