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The End of Solution Sales: What This Means for Marketing

I came across an interesting article in the Harvard Business Review that discussed the end of solution sales – The End of Solution Sales – Harvard Business Review – which upon initial review had me more than a little concerned. As you well know one of the most important tasks of a B2B marketer is … Continue reading

In Marketing It’s Important to Tell Your Story (Even B2B)

Vanessa Merit Nornberg’s article in Inc. Magazine (Your Story Is Your Marketing Strategy | Inc.com May 25, 2012) discusses the importance of telling your story to align with your customers. I though it was an interesting article when you think of the applications in the B2B world. Think of brands that you buy from frequently. … Continue reading