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Katreena Passarello

Content Marketing Evangelist
Katreena Passarello has written 2 posts for Marketing in A Brave New World

Content Marketing in Healthcare – Not So Different From Other B2B

What is Content, Anyway? Content is not a new concept. As marketers, we design, write and manage the development of content every day. From advertisements and sales collateral to experience papers and websites, content creation is a big part of our jobs. As a result, I’m willing to bet that your marketing organization has no … Continue reading

“Stop Selling Ships. Start Selling Destinations.” Reflections on Content Marketing

“Stop selling ships.  Start selling destinations” Sounds intriguing, doesn’t it?   But what does it mean?  I pulled this quote from a B2B Marketing Forum which I attended two weeks ago in Boston, sponsored by Marketing Profs. It was, in essence, the overall theme of the conference – offer value beyond product.    Across every industry, B2B Marketers are discovering … Continue reading