demand generation

This tag is associated with 3 posts

Bringing Balance to Demand Generation

Those of us who are responsible for demand generation — that is creating programs that provide business opportunities to sales — often have to walk a fine line between driving revenue and long term customer relationship building. As clearly demonstrated in many blog posts by others before, direct marketing has fundamentally changed due to the … Continue reading

Think Your Marketing Doesn’t Need to Show ROI? Here’s Why You’re Wrong

What are the goals of your content marketing efforts? ┬áThis is a the quintessential question to ask before embarking upon your content marketing journey — arguably equally as important as knowing the story you or your brand aims to convey to your prospective customers. ┬áMany B2B brands list a myriad of business goals they aim … Continue reading

Demand Generation Then and Now [VIDEO]

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